Top 5 Beauty Retail Apps on iOS in Romania: Q2 2024 Performance

During the second quarter of 2024, the top beauty retail apps on iOS in Romania showcased varied performance metrics, with some apps experiencing notable trends in downloads and active users. Below is a detailed breakdown of their performance based on data from Sensor Tower.

Notino: profumi e cosmetici saw a fluctuating trend in downloads, peaking at approximately 4.9K in the week of June 10. Weekly active users increased from 13.3K at the start of April to a high of 16.9K in mid-June, before settling at 13.2K by the end of the quarter.

SEPHORA - Maquillage, Parfum experienced a peak in downloads at 3.5K in the week of May 13, followed by a general downward trend, ending the quarter at 1.9K. Weekly active users showed a slight decline from 13.1K to 12.3K over the same period.

Douglas Parfumerie & Cosmetice had variable download numbers, with notable peaks at 1.9K in mid-June and 1.7K at the start of June.

BEAUTY BAY showed a significant increase in downloads, particularly in early May, reaching 828. Weekly active users also peaked in early May at over 1K, before stabilizing around 600-700 towards the end of the quarter.

CHARLOTTE TILBURY had modest download numbers, with a peak of 193 in the week of June 10. Weekly active users showed a stable trend, rising from around 700 at the start of the quarter to 828 in mid-June.

For more detailed insights and data, visit Sensor Tower.